I've often seen most of my friends on campus getting concerned about two things..... a) which majors they should choose....b) which carrer would be suitable for them.
As sir Mannan rightly said in the first few classes that now is the right time to seriously start thinking about what we all want to do in future. Some of us are quite sure about their future plans....while others like me are still thinking....and confused. Our minds say somethng else....our parents say smthng entirely different.......and ofcourse all those friends,cousins and relatives who keep on showering us with their "wise advices".
"Ye karna....wo mat karna"
"Is ka scope hai.....os ka nai hai"....etc....etc!
At the end of the day....after listening to countless opinions....we're back to square 1.....that is.....CONFUSED!
I woke up this morning and according to the usual routine skimmed through DAWN and realized that the articles in today's Advertisement Supplement "TOP 10 CARRERS IN PAKISTAN" are an Eye Opener. Rozee.pk......a popular website that acts as a recruiting platform for thousands of job seekers around the country.....has conducted a survey revealing Pakistan's hottest carrer tracks. Most importantly they've given the growth potential of different carreers in the coming 5 YEARS!!!
If you dont have the newspaper....then please get hold of today's edition....Its a must read thing...
I would strongly recommend it to all those ***friends*** with whom I often have discussions regarding our choice of Majors and carreer scope in Pakistan...
***(Fatima Arif, Summayyah, Safa, Ayesha, Fatima Zahra, Meerab, Jawad, Bahawal, Usman, Osama, Zeeshan, Shiraz, Sohaib, Nouman.... and others)***
After you all read we can have a discussion either on the blog or in the university.
Friday, November 28, 2008
Wednesday, November 19, 2008
A Rapid Shift from "Tv Adds" to "Internet Adds"
Recently an article caught my attention that said....
"MADISON AVENUE is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising economy.
As consumers suddenly cut back spending on everything from cars to clothing to cold cuts, companies are reducing their "ad budgets" or shifting to lower-cost alternatives like "e-mail marketing" and "public relations".
That means layoffs at agencies, which since the dot-com bust have been carefully counting heads whenever clients start counting pennies.
Several big agencies have been reducing staff levels throughout this year. "
http://www.nytimes.com/2008/11/07/business/media/07adco.html?_r=1&oref=slogin
Thus, it seems as if things like e mail marketing and viral marketing are replacing the conventional style of marketing that was done primarily through advertisements (Tv adds, Billboards, neon signs etc). That's why small companies or the new entrants in the market usually resort to online promotion of their products, i.e., viral marketing. Since the trend of buying and selling online is growing popular everyday, companies feel it’s a cost and time effective method of product promotion.
However, MNCs and other well established businesses still have high add budgets. I guess all this depends on the sales of the product itself. A company might be ready to spend excessively high costs on advertising a product if it is a “cash cow” and is reaping the maximum sales revenue.
"MADISON AVENUE is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising economy.
As consumers suddenly cut back spending on everything from cars to clothing to cold cuts, companies are reducing their "ad budgets" or shifting to lower-cost alternatives like "e-mail marketing" and "public relations".
That means layoffs at agencies, which since the dot-com bust have been carefully counting heads whenever clients start counting pennies.
Several big agencies have been reducing staff levels throughout this year. "
http://www.nytimes.com/2008/11/07/business/media/07adco.html?_r=1&oref=slogin
Thus, it seems as if things like e mail marketing and viral marketing are replacing the conventional style of marketing that was done primarily through advertisements (Tv adds, Billboards, neon signs etc). That's why small companies or the new entrants in the market usually resort to online promotion of their products, i.e., viral marketing. Since the trend of buying and selling online is growing popular everyday, companies feel it’s a cost and time effective method of product promotion.
However, MNCs and other well established businesses still have high add budgets. I guess all this depends on the sales of the product itself. A company might be ready to spend excessively high costs on advertising a product if it is a “cash cow” and is reaping the maximum sales revenue.
Friday, November 7, 2008
Advertisements v.s Advertisements
Pakistan is a trend-setter in telecommunications. Its Wateen provides countrywide WIMAX, the first in the world to do this. PTCL offers countrywide IPTV, another world first. The price of a call to the USA from a Pakistan cell phone is around 1 cent per minute and SMS is commonly used, included in your package. Ufone, Chinamobile , Mobilink, and other cell phone services offer more services at lower rates than any cell phone services in the United States.
In my opinion, one of the major reasons for the boom in the telecommunication sector is because of the “right” kind of advertisement to the “right” kind of people at the “right” time…!
There’s a strong competition going on between the cellular network companies in Pakistan. Each and every one trying to outdo the rival by yet another attractive offer. A battle of adds seems to have raged up in cities and streets….at home and in public places!
The companies are well aware of the increasing trend of using mobile phones….it has now become a necessity. Secondly they’re also equally aware of the powerful effects of all the eye catching adds they offer. According to a website…
“People of Pakistan are really after good adverts they follow them, believe them, adore them and even rhym the advert songs (if nice)” (http://www.telepk.com/zong/)"
All day long you'd be reminded in a million ways of the different packages these companies are offering. Its just a matter of keenly observing. I did it one day…and was amazed at the results.
In my opinion, one of the major reasons for the boom in the telecommunication sector is because of the “right” kind of advertisement to the “right” kind of people at the “right” time…!
There’s a strong competition going on between the cellular network companies in Pakistan. Each and every one trying to outdo the rival by yet another attractive offer. A battle of adds seems to have raged up in cities and streets….at home and in public places!
The companies are well aware of the increasing trend of using mobile phones….it has now become a necessity. Secondly they’re also equally aware of the powerful effects of all the eye catching adds they offer. According to a website…
“People of Pakistan are really after good adverts they follow them, believe them, adore them and even rhym the advert songs (if nice)” (http://www.telepk.com/zong/)"
All day long you'd be reminded in a million ways of the different packages these companies are offering. Its just a matter of keenly observing. I did it one day…and was amazed at the results.
8:30 am…. On my way to the university, Zong’s latest “pick out a special number for a 24 hour free call” caught my attention. (I really like the add btw)
12:30 pm……I was going back home when I happened to notice a rikshaw stand. Five white and Orange rickshaws were standing in a line. No marks for guessing that “white and orange” refers to ufone’s “sab say sasti call”.
5:00pm….While skimming through a fashion magazine (Vouge)….I came across another of zong’s colourful offer….”Get your SIM at home”.
9:00 pm -11:00 pm…… During these 2 hours that I spent watching tv…I saw atleast a dozen telenor talkshawk adds.
Later that night the worst part came when I got a glimpse of the newspaper(Dawn)…...........
Thus I’ve realized that no matter how intimidating these adds get at times…….they do influence us strongly. That’s why all the cellular network companies are on the run 24/7 to keep their subscribers interested and satisfied.
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